Commentary by Karen Anthony: Demand for Realtors Remain Strong & is Justifiable

By Karen Anthony

Demand for Realtors remains strong despite recent changes to the Multiple Listing Service (MLS) and the rise of for-sale-by-owner websites because selling a property isn’t as easy as it seems.

Pricing and marketing to a sophisticated public requires experience and financial commitment. Realtors understand buyer psychology and how to properly stage a home for sale. We expertly steer negotiations between the conflicting objectives of buyers and sellers, explain and prepare complex legal paperwork and protect our client’s best interests.  Real estate salespeople are licensed and morally bound by a stringent and enforceable Code of Ethics and Standards of Practice. Realtors are also on call and available 24-7.

Jane Saber, a Professor of marketing in the Ted Rogers School of Management at Ryerson University, and co-author of a study titled “The Impact of E-information on Residential Real Estate Services: Transaction Costs, Social Embeddedness and Market Conditions” warns that regardless of market conditions, buyers and sellers must always beware.

Saber states “You will save a great deal of money if you go it alone, but if you don’t know what you’re doing, it can be valuable to work with an agent. There are charlatans out there who will take advantage of people who aren’t aware of, or who don’t understand, all of the important details of a real-estate transaction.”

Our professional services provide real added value to sellers and buyers. Better prices, no lawsuits and faster closings are results that speak for themselves.

Karen Anthony is a Sales Representative with Royal LePage/Johnston & Daniel Division and contributor to the Muddy York site.  Karen’s website is located at and .


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