New Ontario Home Buyer Survey: What Are Buyers Looking For?

A new survey from the Ontario Real Estate Association provides the most recent survey data on what home buyers in Ontario are looking for lately. And this time, safety is at the top of the list.

Nearly all, or 93 per cent, of Ontario residents who were surveyed, said that safety is the most important factor they consider when looking for somewhere new to live. This means they want to live in an area with a low crime rate, or a building with high security if they’re looking at a condo.

“Security, both physical and financial, is top of mind for Ontarians,” said the president of the Ontario Real Estate Association. “Homebuyers may not know which neighbourhoods offer the best potential to grow their investment or which condo building provides maximum security features. A Realtor can help buyers find the right home in an area that meets all their top needs.”

In addition, the perceived value of the home (85 per cent) and the home’s proximity to amenities like shopping and transportation (80 per cent) were at the top of the list.

Of all the home statuses buyers were looking for – meaning, what stage the home was at whether it was a fixer-upper, a brand new home or one that required renovations – home buyers wanted a resale home that was move-in ready.

“If you have a number of must-haves when looking at homes it will inevitably increase the price of your purchase,” said Abraham. “Homebuyers should have a frank conversation with their Realtor about what is vital and what would be nice to have. It is then our job to find them a property that meets their needs and helps them maximize their investment.”

For more survey results, click here.

This site is owned & operated by: Royal LePage Real Estate Services Ltd Johnston & Daniel Division,477 Mount Pleasant Road, Toronto, Ontario, M4S 2L9, 416.489.2121. The content is provided by a number of sources as referenced in the contribution list.


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